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“What do you want your site visitors to do?”
Whiteboard Web Agency thinks the most important question about most websites is simple. What do you want customers to do? That's more than a web design question, actually - it goes to the heart of why you're in business.
A very big site can have a very short list of key outcomes. (Amazon or Lands' End basically want you to buy something, pure and simple.) Typical key outcomes: purchase; registration; newsletter signup; simple contact; repeat visits. You may have different key outcomes in mind for different audiences.
Identifying them - and our strategists help you do it - is the first step toward building site architecture at Whiteboard Web Agency. We optimize the "key paths" running through the site, insuring that, in effect, all roads lead to key outcomes.
A brand-driven interface and visual message design complete the picture. When the site encourages and rewards exploration, confirms visitors' choices, coheres with the marketing messages you're sending in other channels, and is optimized for your key outcomes - that's a designed experience. Visitors aren't forced into doing what providers want them to do; they want to do it. Key paths to key outcomes. Whiteboard Web Agency builds them. |
