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“If you don’t earn your customers respect, you fail”
If Whiteboard Web Agency projects share one philosophy, this is it. The idea that we're really working for our client's customers, and if we don't respect their motives and earn their trust, the website won't do well.
It's not a widely held view. Most web business literature frames customers as a faceless mass awaiting exploitation. You read about "driving traffic" to the site, as if people were herds of bison, or the fight to "own eyeballs."
But with scary spam and relentless pop-ups and security worries, the web is a more challenging place to do business. Customers grow more suspicious. Earning their trust - making their "bookmark list" - takes a solid blend of elegant design, technical competence, architecture that gratifies visitors and confirms their actions, and consistent performance. All built on brand equity.
Because we're customer advocates, we want clear privacy policies and opt-in signup mechanisms. High-profile contact channels that let customers connect with you on their terms. And purchase or application processes that explain themselves, never overwhelm the visitor, and always offer options. We test our work on customers for usability and credibility.
For organizations that achieve trust with online customers, we believe, the opportunities are limitless. Those that abuse customers actually hurt themselves. So when Whiteboard Web Agency works with you on a website that embodies your identity, we're customer advocates too. It's the right thing to do. It has the added advantage of being good business. |
