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When we tempt regular customers to do standard transactions online rather than by mail, telephone or face-to-face, your costs go down. This is especially true for high-volume consumer-facing companies like banks. It's far less expensive to provide an online transaction than an automated phone or teller-window encounter. But the principle also holds in lower-volume cases, like corporate press sites, where an online resource can serve more people, more efficiently. Customers will always opt for the easiest path to information, though. So Whiteboard Web Agency design and usability people are crucial to successful channel migration |
