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“Smart Design goes beyond color and graphics”
First comes the brand. It drives the trust that drives the traffic that drives your business. So that's where Whiteboard Web Agency web design starts. It is a delicate balance of brand extension, usable architecture that serves the customer's agenda and yours, and all-around message design, Some define web design as graphic invention, pure and simple. Whiteboard Web Agency sees four facets.
Experience.
Are calls to action clear? Do people get to interact? Broadcasting your own agenda, as if this were TV and your prospects passive watchers, doesn't work.
Look & Feel.
Does the interface invite and reward use? Just posting pretty pictures doesn't work.
We are business people from advertising, e-retailing, leading technology firms, marketing, and elsewhere. We'll rank technology alternatives with you. Study third-party providers. Survey best practices. Watch your competitors.
Words.
Is the language designed - or merely pasted in there? Stapling in "content" from the word processor doesn't work.
Cohesion.
Does the experience true up with what visitors know about the brand from other channels? Leaving brand power untapped doesn't work.
Sensitive online branding, plus user interface and content design, plus information architecture and usability testing - that's what works. |
